I would never have predicted in my early days aspiring to be a pro French Horn player and assiduously avoiding anything that looked like a leadership role—or in the series of my first short career hops trying to engage both sides of my restless brain—that I’d end up as a marketing strategist advancing some of the planet’s most iconic brands, including a Fortune 500 company. But every unlikely adventure, every seemingly aimless twist in the road early on proved exactly the foundation I needed to thrive in the roles that followed.
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Peter is an engaging, inspiring speaker who brings the credibility of 30 years of leading some of the world’s most iconic brands at companies like Hershey, Capital One, and General Mills. Drawing on his experience that spans B2B, B2C, technology, consumer packaged goods and financial services, Peter leaves audiences energized with new perspectives and practical insights to drive bigger thinking. Routinely one of the highest-rated keynoters at conferences around the world, Peter brings humor, authenticity, and compelling content to his engagements. Peter is equally comfortable speaking to international CMO forums, technology conferences, and in-house corporate events.
“Peter is a highly engaging and compelling speaker. He is able to captivate a large audience, with differing agendas, by uniting them with a new vision of what’s possible with intelligent marketing.”
– Rob Malcolm, Director, The Hershey Company; Chairman, American Marketing Association.
Peter leverages his decades of experience in building businesses across diverse industries to provide advisory services to senior executives and their teams through his consultancy, CMO Inc. He consults in the areas of brand strategy, positioning, marketing plan development, innovation, marketing organizational strategy, and campaign development. Recent engagements include helping an innovative cybersecurity company sharpen its messaging strategy, advising a sports technology start-up on marketing priorities, and working with a wealth management boutique on expansion strategies.