Tim Cadogan, CEO at OpenX Technologies Inc.BLOOMBERG NEWS The world of digital advertising has been full of drama and intrigue over the past couple of years. Reports alleging fraud and kickbacks in a murky value chain. Concerns over brand safety and viewability. Looming—and potentially inconsistent—regulatory frameworks. And most recently an […]
Read moreArticles
Want To Be A Change Agent? Here’s The Playbook For Transformation
Amy Radin, author of The Change Maker’s PlaybookAMY RADIN If the sampling I see is any representation at all, pretty much every chief marketing officer job spec these days contains “transformational leader,” “disrupter,” “change agent” or some other phrase along those lines. They all pretty much say the same thing: “Please […]
Read moreHow To Make Programmatic Media Work Harder: Q&A With The Trade Desk CMO Susan Vobejda
The Trade Desk CMO Susan VobejdaTHE TRADE DESK As data, analytics and technology assume larger roles in the marketing agenda, CMOs run on a non-stop treadmill trying to keep up with it all. In particular, programmatic media is a fast-growing sector. And with connected TV accelerating in importance as consumer eyeballs continue to gravitate […]
Read moreThe Hackers Behind The Election Meddling Are Now Coming For Your Brand
Photographer: Luke MacGregor/Bloomberg Federal prosecutors announced in October that they had charged a Russian national with meddling in the 2018 U.S. elections, using the same basic playbook as in the 2016 election and others around the world: leveraging social media platforms with paid ad campaigns and phony user accounts to flood the […]
Read moreNike’s Colin Kaepernick Campaign: Bold Move or Brand Suicide?
Image credit: Joel Auerbach | Getty Images The 2018 NFL season was already looking like it would get off to a stormy start, with players kneeling, Trump tweeting and the NFL still lacking a coherent policy on the issue of player protests. Then, into this mix comes Nike, with a […]
Read moreIs Nike’s Kaepernick Ad Brilliant Or Reckless? Q&A With Celebrity Branding Expert Jeetendr Sehdev
Nike just launched what may well be the most talked-about ad since Apple’s 1984 Superbowl spot. Nike’s new campaign, which features controversial NFL star Colin Kaepernick, instantly became the subject of countless headlines, tweets, glowing accolades and irate rants. While it’s become more common of late for brands to engage in the […]
Read more