It has become a near-daily event to see brands large and small caught up in political and social controversy. The pace and viral power of these crises has become so great that those responsible for stewarding brands and reputation—and that means you, CMOs, CEOs and board members—can no longer passively […]
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The CMO Problem No One Wants To Talk About — And 5 Things To Do About It
A former boss of mine used to talk about the “loneliness of leadership” — that feeling you get after the warm glow when you finally reach the top of your field. The weight of the world rests on your shoulders and yours alone, with no one around who can truly […]
Read moreWhat the DMV Taught Me About Brand Trust in the Age of Algorithms
After I shifted my residency from Pennsylvania to Virginia, I put off for way too long the job of going to the DMV to change my driver’s license. When I finally went recently, it was just as awful an experience as I expected. While I did lose years off my […]
Read moreTwo Ways To Bigger Thinking And Bolder Ideas
There’s no question that the field of marketing is more complex, more challenging, more multi-disciplinary than ever before. Marketing leaders must now run the gamut of high-order analytics, data modeling and increasingly AI, all the way through to the most ethereal, artful elements of creativity and emotion. As the complexity […]
Read moreHow Trump Councils, Google Firing And Charlottesville Events Show CMOs How To Deal With Brand Risks
There’s no question that we are living through strange and unfamiliar times. Regardless of where one stands on the political spectrum, we all feel a seismic change in the laws that govern political and social discourse. The same is true for brands, as corporate leaders find themselves increasingly caught up […]
Read moreMastering Micro Moments: How to Win With a Connected Consumer
We’ve all seen the shocking statistics: consumers check their phones 150 times a day; they look at them first thing upon waking up and lasting thing before sleeping; they see thousands of brand messages in the course of the day; and they multi-task across apps and to-dos like a hamster […]
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