Image credit: Joel Auerbach | Getty Images The 2018 NFL season was already looking like it would get off to a stormy start, with players kneeling, Trump tweeting and the NFL still lacking a coherent policy on the issue of player protests. Then, into this mix comes Nike, with a […]
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Is Nike’s Kaepernick Ad Brilliant Or Reckless? Q&A With Celebrity Branding Expert Jeetendr Sehdev
Nike just launched what may well be the most talked-about ad since Apple’s 1984 Superbowl spot. Nike’s new campaign, which features controversial NFL star Colin Kaepernick, instantly became the subject of countless headlines, tweets, glowing accolades and irate rants. While it’s become more common of late for brands to engage in the […]
Read more5 Marketing Trends B2B Brands Need To Follow
When you think of headline-making marketing stories, what comes to mind? Perhaps Oreo’s Super Bowl blackout, Coca-Cola’s #ShareACoke campaign, or IHOP’s name swap. But consumer brands aren’t the only businesses that need to spark a conversation. Peter Horst, author of Marketing in the Fake News Era, says that as worlds […]
Read moreTop Companies Get Together To Define The Anatomy Of The Modern Marketer
I was facilitating a panel at a recent Forbes CMO event when the topic of talent came up: How do we effectively hire, train and create career paths for up-and-coming marketing leaders? This question predictably arises any time you get a bunch of CMOs together. Modern marketing now spans such a vast […]
Read moreNew Research Encourages Brands To Weigh In On The Big Social Issues
Photo by Spencer Platt/Getty Images If there’s one lesson brand owners should learn from the recent crises that have engulfed Uber, Starbucks, Keurig, the NFL and countless others it is this: there’s no safe sidelines anymore. The days of companies being able to safely sit out the big social and political issues of the day […]
Read moreNew Research Highlights A Digital Literacy Gap–Here’s How To Bridge It
On April 10 and 11 Facebook founder and CEO Mark Zuckerberg sat in the Congressional hot seat facing hours of questioning about his business model, Russian malefactors and violations of privacy. While much remains to be discussed, defined and declared one thing was ringingly clear: Congress has a lot to […]
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