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Brands Take A Stand For Quality In The Wild West Of Digital Advertising

Tim Cadogan, CEO at OpenX Technologies Inc.BLOOMBERG NEWS The world of digital advertising has been full of drama and intrigue over the past couple of years. Reports alleging fraud and kickbacks in a murky value chain. Concerns over brand safety and viewability. Looming—and potentially inconsistent—regulatory frameworks. And most recently an […]

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Want To Be A Change Agent? Here’s The Playbook For Transformation

Amy Radin, author of The Change Maker’s PlaybookAMY RADIN If the sampling I see is any representation at all, pretty much every chief marketing officer job spec these days contains “transformational leader,” “disrupter,” “change agent” or some other phrase along those lines. They all pretty much say the same thing: “Please […]

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How To Make Programmatic Media Work Harder: Q&A With The Trade Desk CMO Susan Vobejda

The Trade Desk CMO Susan VobejdaTHE TRADE DESK As data, analytics and technology assume larger roles in the marketing agenda, CMOs run on a non-stop treadmill trying to keep up with it all. In particular, programmatic media is a fast-growing sector. And with connected TV accelerating in importance as consumer eyeballs continue to gravitate […]

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The Hackers Behind The Election Meddling Are Now Coming For Your Brand

Photographer: Luke MacGregor/Bloomberg Federal prosecutors announced in October that they had charged a Russian national with meddling in the 2018 U.S. elections, using the same basic playbook as in the 2016 election and others around the world: leveraging social media platforms with paid ad campaigns and phony user accounts to flood the […]

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Nike’s Colin Kaepernick Campaign: Bold Move or Brand Suicide?

Image credit: Joel Auerbach | Getty Images The 2018 NFL season was already looking like it would get off to a stormy start, with players kneeling, Trump tweeting and the NFL still lacking a coherent policy on the issue of player protests. Then, into this mix comes Nike, with a […]

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Is Nike’s Kaepernick Ad Brilliant Or Reckless? Q&A With Celebrity Branding Expert Jeetendr Sehdev

Nike just launched what may well be the most talked-about ad since Apple’s 1984 Superbowl spot. Nike’s new campaign, which features controversial NFL star Colin Kaepernick, instantly became the subject of countless headlines, tweets, glowing accolades and irate rants. While it’s become more common of late for brands to engage in the […]

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Peter leverages his decades of experience in building businesses across diverse industries to provide advisory services to senior executives and their teams through his consultancy CMO Inc. He consults in the areas of brand strategy, positioning, marketing plan development, innovation, marketing organizational strategy, and campaign development.

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Peter is an engaging, inspiring speaker who brings the credibility of 30 years of leading some of the world’s most iconic brands at companies like Hershey, Capital One, and General Mills.

Drawing on his experience that spans B2B, B2C, technology, consumer packaged goods and financial services, Peter leaves audiences energized with new perspectives and practical insights to drive bigger thinking.

Routinely one of the highest-rated keynoters at conferences around the world, Peter brings humor, authenticity, and compelling content to his engagements.  Peter is equally comfortable speaking to international CMO forums, technology conferences, and in-house corporate events.

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Brands Take A Stand For Quality In The Wild West Of Digital Advertising

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Want To Be A Change Agent? Here’s The Playbook For Transformation

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Popular Posts

  1. Brands Take A Stand For Quality In The Wild West Of Digital Advertising
  2. Want To Be A Change Agent? Here’s The Playbook For Transformation
  3. How To Make Programmatic Media Work Harder: Q&A With The Trade Desk CMO Susan Vobejda
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