I spent the last couple of days at the Forbes CMO Summit in (mostly) sunny Southern Cal. It was a great chance to hear from a wide array of market leaders facing diverse but ultimately related challenges. I also had the chance to lead off a discussion group about the […]
Read moreBrand Purpose Is Great But It’s Not Enough: Just Ask The NFL
As NFL Commissioner, Roger Goodell has been on the hot seat for a broad range of high-emotion issues, ranging from penalties for Deflategate to policies around player behavior off the field. But lately, Goodell and the NFL have faced a whole new form of reputational firestorm: how to navigate their brand through the outspoken […]
Read moreHow Influential CMOs Turn Their Personal Brands Into Big Ideas
“Influence” has become the marketing focus du jour, right up there with attribution, ROMI and digital transformation. In fact, influence has been touted as ‘a key success metric for a new era of CMOs’ and the “new KPI” . And perhaps rightly so. For years, Forbes has put out an annual report in […]
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