CMO Inc.
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Language Matters

I spent the last couple of days at the Forbes CMO Summit in (mostly) sunny Southern Cal. It was a great chance to hear from a wide array of market leaders facing diverse but ultimately related challenges. I also had the chance to lead off a discussion group about the […]

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Brand Purpose Is Great But It’s Not Enough: Just Ask The NFL

As NFL Commissioner, Roger Goodell has been on the hot seat for a broad range of high-emotion issues, ranging from penalties for Deflategate to policies around player behavior off the field. But lately, Goodell and the NFL have faced a whole new form of reputational firestorm: how to navigate their brand through the outspoken […]

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How Influential CMOs Turn Their Personal Brands Into Big Ideas

“Influence” has become the marketing focus du jour, right up there with attribution, ROMI and digital transformation. In fact, influence has been touted as ‘a key success metric for a new era of CMOs’ and the “new KPI” . And perhaps rightly so. For years, Forbes has put out an annual report in […]

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Consulting

Peter leverages his decades of experience in building businesses across diverse industries to provide advisory services to senior executives and their teams through his consultancy CMO Inc. He consults in the areas of brand strategy, positioning, marketing plan development, innovation, marketing organizational strategy, and campaign development.

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Speaking

Peter is an engaging, inspiring speaker who brings the credibility of 30 years of leading some of the world’s most iconic brands at companies like Hershey, Capital One, and General Mills.

Drawing on his experience that spans B2B, B2C, technology, consumer packaged goods and financial services, Peter leaves audiences energized with new perspectives and practical insights to drive bigger thinking.

Routinely one of the highest-rated keynoters at conferences around the world, Peter brings humor, authenticity, and compelling content to his engagements.  Peter is equally comfortable speaking to international CMO forums, technology conferences, and in-house corporate events.

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Brands Take A Stand For Quality In The Wild West Of Digital Advertising

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Want To Be A Change Agent? Here’s The Playbook For Transformation

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CMO Inc.

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