When you think of headline-making marketing stories, what comes to mind? Perhaps Oreo’s Super Bowl blackout, Coca-Cola’s #ShareACoke campaign, or IHOP’s name swap. But consumer brands aren’t the only businesses that need to spark a conversation. Peter Horst, author of Marketing in the Fake News Era, says that as worlds […]
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Top Companies Get Together To Define The Anatomy Of The Modern Marketer
I was facilitating a panel at a recent Forbes CMO event when the topic of talent came up: How do we effectively hire, train and create career paths for up-and-coming marketing leaders? This question predictably arises any time you get a bunch of CMOs together. Modern marketing now spans such a vast […]
Read moreNew Research Encourages Brands To Weigh In On The Big Social Issues
Photo by Spencer Platt/Getty Images If there’s one lesson brand owners should learn from the recent crises that have engulfed Uber, Starbucks, Keurig, the NFL and countless others it is this: there’s no safe sidelines anymore. The days of companies being able to safely sit out the big social and political issues of the day […]
Read moreNew Research Highlights A Digital Literacy Gap–Here’s How To Bridge It
On April 10 and 11 Facebook founder and CEO Mark Zuckerberg sat in the Congressional hot seat facing hours of questioning about his business model, Russian malefactors and violations of privacy. While much remains to be discussed, defined and declared one thing was ringingly clear: Congress has a lot to […]
Read moreStarbucks Under Fire: Here’s What They Got Right In Response
Photo by Mark Makela/Getty Images Starbucks is in full scramble mode to address a flash crisis that arose from a police action in a Starbucks café. We can learn a lot from watching what they do. Here are the facts very briefly, in the unlikely event that you haven’t seen […]
Read moreRise Of Consumer Activism Spells New Risks For Brands: Here’s What You Can Do Now
Tens of thousands participate in the March for Our Lives Rally on March 24, 2018 in Washington, D.C. Photo by Andrew Lichtenstein/Corbis via Getty Images We’re witnessing a groundswell of a new consumer activism. Since the beginning of 2016, one in five Americans has participated in some form of political […]
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