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5 Marketing Trends B2B Brands Need To Follow

When you think of headline-making marketing stories, what comes to mind? Perhaps Oreo’s Super Bowl blackout, Coca-Cola’s #ShareACoke campaign, or IHOP’s name swap. But consumer brands aren’t the only businesses that need to spark a conversation. Peter Horst, author of Marketing in the Fake News Era, says that as worlds […]

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Top Companies Get Together To Define The Anatomy Of The Modern Marketer

I was facilitating a panel at a recent Forbes CMO event when the topic of talent came up: How do we effectively hire, train and create career paths for up-and-coming marketing leaders? This question predictably arises any time you get a bunch of CMOs together. Modern marketing now spans such a vast […]

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New Research Encourages Brands To Weigh In On The Big Social Issues

Photo by Spencer Platt/Getty Images If there’s one lesson brand owners should learn from the recent crises that have engulfed Uber, Starbucks, Keurig, the NFL and countless others it is this: there’s no safe sidelines anymore. The days of companies being able to safely sit out the big social and political issues of the day […]

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New Research Highlights A Digital Literacy Gap–Here’s How To Bridge It

On April 10 and 11 Facebook founder and CEO Mark Zuckerberg sat in the Congressional hot seat facing hours of questioning about his business model, Russian malefactors and violations of privacy. While much remains to be discussed, defined and declared one thing was ringingly clear: Congress has a lot to […]

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Starbucks Under Fire: Here’s What They Got Right In Response

Photo by Mark Makela/Getty Images Starbucks is in full scramble mode to address a flash crisis that arose from a police action in a Starbucks café. We can learn a lot from watching what they do. Here are the facts very briefly, in the unlikely event that you haven’t seen […]

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Rise Of Consumer Activism Spells New Risks For Brands: Here’s What You Can Do Now

Tens of thousands participate in the March for Our Lives Rally on March 24, 2018 in Washington, D.C. Photo by Andrew Lichtenstein/Corbis via Getty Images We’re witnessing a groundswell of a new consumer activism. Since the beginning of 2016, one in five Americans has participated in some form of political […]

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Consulting

Peter leverages his decades of experience in building businesses across diverse industries to provide advisory services to senior executives and their teams through his consultancy CMO Inc. He consults in the areas of brand strategy, positioning, marketing plan development, innovation, marketing organizational strategy, and campaign development.

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Speaking

Peter is an engaging, inspiring speaker who brings the credibility of 30 years of leading some of the world’s most iconic brands at companies like Hershey, Capital One, and General Mills.

Drawing on his experience that spans B2B, B2C, technology, consumer packaged goods and financial services, Peter leaves audiences energized with new perspectives and practical insights to drive bigger thinking.

Routinely one of the highest-rated keynoters at conferences around the world, Peter brings humor, authenticity, and compelling content to his engagements.  Peter is equally comfortable speaking to international CMO forums, technology conferences, and in-house corporate events.

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Brands Take A Stand For Quality In The Wild West Of Digital Advertising

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Want To Be A Change Agent? Here’s The Playbook For Transformation

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