My cooler-than-me daughter and her fiancé recently took me to the hot Atlanta eatery Gunshow, the brainchild of “Top Chef” finalist Kevin Gillespie. The food was amazing, the vibe was casual-hipster-industrial, and the experience was memorable, unique, and engaging from start to finish. It wasn’t until I sat back the […]
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Weekend At The Movies: Takeaways From Judging The Brand Film Festival
As consumers become more powerful masters of their screen domains, marketers will increasingly need to produce campaigns that are every bit as engaging and entertaining as the content they appear around. These days, brands are facing off against not only their traditional competitors, but they also are vying for consumer […]
Read moreBuild A Culture Of Big Thinking With 5 Simple Questions
As I reflect on three decades of leading marketing teams across companies like Hershey, Capital One, TD Ameritrade, and General Mills, I’ve come to believe that whether you’re selling credit cards or candy bars, digital services or Hamburger Helper, there’s one universal requirement for success: creating the right culture—the feel […]
Read moreDon’t Let Big Data Bury Your Brand
Deep into the second quarter, the chief marketing officer of a restaurant chain arrives at work to find that the CEO has dropped by. In this business, as in many others, “CMO” means chief revenue officer to the CEO, who’s here to talk sales. “There’s only a month left,” he […]
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