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Articles

‘Top Chef’ Restaurateur Cooks Up Mouth-Watering Experience Business

My cooler-than-me daughter and her fiancé recently took me to the hot Atlanta eatery Gunshow, the brainchild of “Top Chef” finalist Kevin Gillespie. The food was amazing, the vibe was casual-hipster-industrial, and the experience was memorable, unique, and engaging from start to finish. It wasn’t until I sat back the […]

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Weekend At The Movies: Takeaways From Judging The Brand Film Festival

As consumers become more powerful masters of their screen domains, marketers will increasingly need to produce campaigns that are every bit as engaging and entertaining as the content they appear around. These days, brands are facing off against not only their traditional competitors, but they also are vying for consumer […]

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Build A Culture Of Big Thinking With 5 Simple Questions

As I reflect on three decades of leading marketing teams across companies like Hershey, Capital One, TD Ameritrade, and General Mills, I’ve come to believe that whether you’re selling credit cards or candy bars, digital services or Hamburger Helper, there’s one universal requirement for success: creating the right culture—the feel […]

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Don’t Let Big Data Bury Your Brand

Deep into the second quarter, the chief marketing officer of a restaurant chain arrives at work to find that the CEO has dropped by. In this business, as in many others, “CMO” means chief revenue officer to the CEO, who’s here to talk sales. “There’s only a month left,” he […]

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Consulting

Peter leverages his decades of experience in building businesses across diverse industries to provide advisory services to senior executives and their teams through his consultancy CMO Inc. He consults in the areas of brand strategy, positioning, marketing plan development, innovation, marketing organizational strategy, and campaign development.

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Speaking

Peter is an engaging, inspiring speaker who brings the credibility of 30 years of leading some of the world’s most iconic brands at companies like Hershey, Capital One, and General Mills.

Drawing on his experience that spans B2B, B2C, technology, consumer packaged goods and financial services, Peter leaves audiences energized with new perspectives and practical insights to drive bigger thinking.

Routinely one of the highest-rated keynoters at conferences around the world, Peter brings humor, authenticity, and compelling content to his engagements.  Peter is equally comfortable speaking to international CMO forums, technology conferences, and in-house corporate events.

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Brands Take A Stand For Quality In The Wild West Of Digital Advertising

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Want To Be A Change Agent? Here’s The Playbook For Transformation

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