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Consulting

Peter brings unusual depth and breadth to his advisory relationships. Having held senior marketing roles in consumer goods, telecom, financial services and technology, Peter provides a unique 360o perspective to solving his clients’ toughest problems. Clients and colleagues consistently call out Peter’s ability to connect the dots across disparate data sources, cut through the murk of conflicting priorities, and create crisp clarity in the midst of ambiguity. A collaborative problem solver, Peter is able to engage positively with a wide range of functions and experience levels, and help teams take their thinking to bigger bolder places.

Recent advisory engagements reflect the diversity of Peter’s experience and scope:
Distilling and sharpening the messaging strategy of a leading-edge technology start-up
Working with a sports technology start-up in to define marketing and investment priorities
Helping a leading European advertising technology company enter the US market
Advising a New York-area bank on brand positioning and growth strategies

Peter is available for brief consultations to review and improve work in progress; conduct deeper project work; or engage in ongoing advisory support.

What People Say About Peter

“Peter is a big idea executive. He has an innate talent for taking big, hard-to-get-your-arms-around problems, breaking them down into manageable pieces and executing to positive results. I have used Peter over the years in my business ventures and highly value his insight and guidance.”

– Joe Sander, CEO, Arxan Technologies

“He’s the type of leader who inspired us to “think big” by adding a strategic lens to our work. He is able to leverage data and insights to articulate a strategy and corresponding value propositions. He has terrific customer instincts and knows how to make the work come to life to go to market in all channels – TV, digital, social, etc.”

– Deb Tomlin, CMO, CSAA Insurance Group, a AAA insurer

“He has that rare combination of impressive strategic vision along with an ability to challenge teams to deliver results in support of that vision.”

– Steve James, SVP Strategy, Insights and Marketing, Fannie Mae

“He is a great strategic thinker yet always practical–a rare combination for a marketer.”

– Rober Duboff, CEO Hawk Partners

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Consulting

Peter leverages his decades of experience in building businesses across diverse industries to provide advisory services to senior executives and their teams through his consultancy CMO Inc. He consults in the areas of brand strategy, positioning, marketing plan development, innovation, marketing organizational strategy, and campaign development.

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Speaking

Peter is an engaging, inspiring speaker who brings the credibility of 30 years of leading some of the world’s most iconic brands at companies like Hershey, Capital One, and General Mills.

Drawing on his experience that spans B2B, B2C, technology, consumer packaged goods and financial services, Peter leaves audiences energized with new perspectives and practical insights to drive bigger thinking.

Routinely one of the highest-rated keynoters at conferences around the world, Peter brings humor, authenticity, and compelling content to his engagements.  Peter is equally comfortable speaking to international CMO forums, technology conferences, and in-house corporate events.

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