Your Assessment Results

You’ve got some work to do!

The stakes have never been higher. With so vast a proportion of the company’s stock price riding on the health of your brand, preventing the brand from being dragged into social or political controversy is everybody’s job.  Which is why it’s critical that your company take the necessary steps to be prepared for a marketplace fraught with heightened emotions and activist consumers ready to call you out.

Today’s societal climate is mired in fear and mistrust.  From governmental institutions to your company, brand, and CEO – consumers are leery of your intentions and messages. This, of course, makes your job that much harder. It means that you’re now expected to do more than just effectively sell soup or soap or software.  You need to be cognizant and deliberate about how, when, where, and who to communicate your brand’s products, services and motivations. 

Your results suggest that you may have given some attention to these issues but you’re a long way from ready to address this risky environment. It sounds like there are some foundational steps you can need to take to put in place the frameworks and guidelines to ensure that your brand doesn’t get caught unawares and unprepared.  These aren’t necessarily hard or time-consuming, but they’re important and they’re easy to get wrong.  And you don’t want to be doing this work in the middle of a crisis while the board is asking what’s going on?

Learn more about a tailored and efficient approach that will address your company’s business model, stakeholder needs and customer insights so that you can survive and thrive in the  #FakeNews era.