You’re In Good Shape!
Your company and brand(s) are well on their way to being prepared to manage the many risks in the #FakeNews Era. Based on your answers, it sounds like your company has made it a priority to not only identify its values, purpose, issues and positions, but also to ingrain these ideas and principles into its culture. This is so crucial in today’s turbulent environment.
Identifying who you are as a company and owning it is a big step. Successfully interacting with the world – consistently – based on those principles is yet another challenge. Understanding the volatile landscape of today’s reality and finding your authentic voice and position in polarized issues is not simple matter. Even some of the best, most purpose-driven companies have tripped over unseen sensitivities and hot-button issues.
Let’s talk about some of the ways you can bullet-proof your brand as you navigate these turbulent waters with purpose. We can explore some approaches to quantifying the value of your brand and demonstrating the value delivered by your efforts. Let’s see how far you can go in separating yourself from the rest of the pack with a values-based brand that delivers on consumers’ expectations to make a difference in the world.
Marketing strategies to help your team get inspired to make bold moves. Join me.